AI marketing
Generative advertising, AI search (GEO) and marketing systems that actually ship — built on your brand, run by strategists, measured weekly.
AI marketing →MAGNETIC — branding, web design and AI marketing agency in Toronto and Edmonton, — AI marketing, lead generation, branding and web design agency in Toronto and Edmonton, co-founded by Ryan McCann and Randall Thomas
Toronto + EdmontonStudios in Ontario and Alberta, Canada
Worldwide creativeClients in Canada, the US + Europe
AI marketing · Lead generation · Brand · WebCo-founded by Ryan McCann + Randall Thomas
01
//Approach
Four pillars
Design and digital craft
for ambitious brands.
Magnetic is a Canadian design studio specializing in brand systems, bespoke web platforms and physical collateral. Our own space is always under deliberate reconstruction — we hold our studio to the same standard we hold your brand.
AI lead generation
Qualified, ICP-fit leads and booked meetings while you close: offer, page, campaign, 24/7 AI qualification and follow-up, CRM hand-off.
AI lead generation →Branding
Verbal and visual identity systems built for long-term resonance. From positioning and core strategy to comprehensive brand guidelines.
Branding →Web development
Bespoke digital platforms and e-commerce experiences engineered for performance, motion and memorable interaction.
Web design →
Mark MessierConnor McDavidhoneycomb fitDestinyStimStixxNiche DevelopmentsEveryday People FinancialHi-Signs97 ProductionsDon Metz Films
02
//Work
Seven sectors
03
//Who we are
Toronto + Edmonton
More about
Magnetic
Magnetic is a marketing agency full of imaginative doers who dive into the heart of your brand to reveal its unique nature and personality.
We are strategists, designers, producers and technologists who share a passion for creating great ideas and translating them into engaging, intelligent and innovative experiences. We are a multi-platform firm creating websites, video, online and offline content, viral campaigns, mobile applications, content management tools and just about anything else that represents cool.
From brand activation to acquisition, our integrated approach to design, marketing and sales can help your company create highly desirable products and services for a motivated market — resulting in sizeable returns on your marketing dollars.
About you
It's your brand. It should look and act true to you, not us. Our job is to uncover what that is. That's our focus. Not awards, not trumpeting how great we are, not taking equity.
Who we are
Magnetic is led by co-founders Ryan McCann and Randall Thomas — strategists and designers behind brand, web and campaign work for Mark Messier's honeycomb fit, the Connor McDavid documentary Whatever It Takes, Destiny, StimStixx, Niche Developments, Everyday People Financial and Hi-Signs. Toronto and Edmonton studios; clients across Canada, the US and Europe.
04
//Capabilities
Five disciplines
Our
Capabilities
An exceptional and cohesive customer experience is the only way to truly differentiate as a brand.
Services: Lead generation · AI lead generation · AI marketing · Branding · Web design
Change is good. Brands can get stuck. We've developed a planning protocol that serves to distill the many thoughts, opinions and goals around your brand. From this, we can develop a single brand promise that is distinctive, ownable and actionable. This process will help identify a strategy that lets you create your own category as opposed to competing. This thorough and introspective process helps uncover new ideas and insights that have the potential to increase sales.
We have a process, not a formula. Whether it's your ad campaign or your sales team that's doing the communicating, the story must be targeted, emotional and consistent at every point of contact. If there is one marketing truth, it is this: people do not respond to information, they respond to emotions. We'll help you craft your story in an attention-starved world.
Consumers are exposed to so much advertising that they've learned to filter out generic communications. Magnetic creates hyper-relevant creative that is unique, refreshing and delivered to the consumer in the ways that matter most.
We're transforming brands through exceptional digitalism. From websites to video, to social to mobile, we manage it all. Magnetic's team of designers and programmers create uniquely branded online products, create and manage social content, and formulate SEO strategies and sales funnels.
Today's buyer expects seamless, multi-channel experiences across print, outdoor, broadcast and web. They also expect high personalization. Magnetic has responded to these demands with multi-channel marketing programs that build sales across the customer ecosystem through converged creative, media, technology and strategy models.
05
//Voice of Magnetic
Our approach
Marketing has become homogenous. Every ad, website and sales pitch sounds the same.
Agencies seem more interested in collecting fees than delivering real value.
Magnetic is different.
An entirely new approach to sales and marketing — based on scientific research, backed by real-world results across multiple consumer sectors.
06
//Stats
By the numbers
00
Sectors served
$0M
Sell-out delivered for Niche
00
Studios · Toronto + Edmonton
00
Phase process, start to delivery
07
//Process
Four phases
How we
work
Understanding the workflow improves your experience with us, shortens completion time and keeps your project within budget.
Discovery
Phase 01The "get to know you" phase
We dig into your brand, your goals and your market. Thoughts, opinions and objectives get distilled into a single, actionable direction before anything gets designed.
Content build
Phase 02Copy, imagery, structure
Copy is written or curated for tone, legibility and goal. Stock imagery is sourced and only purchased once approved; custom photography is matched to the right partner from our referral database.
First draft + revisions
Phase 03Review and sign-off
Detailed design reviews happen in person or over a call. Feedback flows through email so it doubles as a task list — clear trails, no confusion, faster turnaround, lower bills.
Delivery
Phase 04Digital review, then launch
Every deliverable goes through our digital review and sign-off process, then ships — to print, to the web, or to the trade-show floor.
08
//Working together
Two ways
Big or small?
We have a plan.
Scoped, quoted,
delivered.
We prefer to work on a project basis: every requirement is identified up front, so all parties can manage expectations for milestones, deliverables and costs.
- Clear milestones and deliverables
- Fixed, quoted cost
- Copywriting scoped in when needed
- Digital review and sign-off at every step
One-off work,
tracked to the half hour.
For smaller asks and ongoing support, we bill hourly in 30-minute increments. All work is tracked on our timesheets and invoiced monthly.
- Billed in 30-minute increments
- Tracked on shared timesheets
- Invoiced monthly on the 25th
- Start whenever you're ready
Design questions go to design@bemagnetic.ca; billing and account items to support@bemagnetic.ca.
09
//FAQ
Good to know
Frequently
asked questions
Email is our default: it keeps a clear trail of your feedback and doubles as a task list, which means faster processing and fewer misunderstandings. More detailed design reviews are done in person or over a video call, and phone calls can be scheduled for longer, more strategic conversations.
If your proposal doesn't include copywriting, you provide the content and we work with you to make sure it lands with the intended messaging. If Magnetic is responsible for copy, it's quoted in your proposal and curated by our team — focused on tone, legibility and goal — then submitted to you for final review and revision.
Stock photography is an inexpensive way to create a dramatic effect; we source from Getty, iStock and Shutterstock and only purchase images once you've approved them. For custom work — headshots, architectural, commercial and product photography — we match you with the right professional photographer from our referral database.
You do — and we make it easy. Every client document goes through a digital review and sign-off process. You'll have the opportunity (and responsibility) to check every detail: typos, phone numbers, email addresses, domains, photo placements and captions.
Two ways, depending on your needs. Project-based quotes are our preference — they identify every requirement up front and set expectations for milestones, deliverables and costs. One-off work is billed hourly in 30-minute increments, tracked on our timesheets and invoiced monthly on the 25th.
Just tell us a little bit about you and your project to get the ball rolling. Discovery — the "get to know you" phase — takes it from there.
Let's create
something together.
Text usRyan + Randall · replies from a phone, not a queue
Goes straight to Ryan McCann and Randall Thomas as one group text — no account, no form, no call-back queue. Pick a starting point, edit it, send.
Send text →
On a computer? 780 964 8445 · 780 707 6106 · hello@bemagnetic.ca
Form fields and typing into them may not be your thing. You might prefer the phone. Voice to voice. Or a good old-fashioned email. Whatever the case, we want to hear from you.