You bought the tools. Opened the tabs. Sat through the webinars. Months later the brand looks the same and the pipeline hasn't moved. Magnetic doesn't just talk AI — we build it into how your marketing actually runs, then hand your team the keys.
Stop paying to experiment. Start paying for attention. AI is here — most brands will use it to sound exactly like everyone else. The few with a brand system and a plan will be heard. We build for those few.
What AI changes — and what it doesn't
The most valuable currency in the world is still attention. What's changed is the cost of making things: creative that took a studio a week now takes an afternoon, search is turning into answers, and the follow-up your sales team never got to can run itself. That's an enormous advantage for a company that knows exactly what its brand stands for — and a fast way to become wallpaper for one that doesn't.
So we start where we always have: the single promise your brand has to keep. Then we build the machinery around it — generative advertising that stays on-brand at volume, content and structure that gets you cited when people ask ChatGPT, Perplexity or Google's AI Overviews, and the automations that turn attention into booked conversations. Tool-agnostic. Brand-obsessed. Measured every week. And nothing gets shipped that a strategist hasn't signed off.
One concept, fifty on-brand variants. AI-assisted static, video and copy per audience and per channel — produced inside your brand system, tested weekly, and cut when they stop earning attention. Creative velocity without the sameness.
Pages and follow-up that adapt to the ad someone clicked. Offer, proof and next step matched to intent, wired to tracking — the same funnel discipline that carried a $28M real-estate sell-out, now automated.
Generative engine optimization: being the answer, not just a result. Entity and schema work, authoritative content, structured FAQs and digital PR — so you show up in AI Overviews, ChatGPT and Perplexity as well as page one.
A brand-trained content engine: voice, claims and visual rules encoded, then research, drafting and repurposing at volume across web, email and social — with a human editor at the gate.
Lead capture → qualification → follow-up → CRM, without a person copying and pasting. Agents that answer, book and route; reporting that lands in your inbox on Monday. Built on the tools you already pay for where possible.
An honest audit of where AI helps your marketing this year (and where it won't), a prioritized roadmap, and hands-on training so the systems get used after we leave — not admired.
Two to three weeks. We map how marketing and sales actually run, find the handful of opportunities worth building, and put numbers on them. You get a roadmap either way.
Brand rules, prompts, data sources, guardrails and success metrics agreed before anything is built. What the system may say, and what it may never say.
Weeks, not months. Working systems integrated with your site, ads, CRM and inbox — tested on real traffic, refined in short cycles.
We train your team, hand over the keys, and stay on to tune: creative rotation, ranking and citation tracking, funnel numbers — reviewed with you every week or month.
AI amplifies whatever you feed it. We build the brand system before we scale anything with it.
Every claim, price and promise is signed off by a person. AI drafts; strategists publish.
OpenAI, Anthropic, Google, Meta's ad tools, your CRM — whatever serves the result. No vendor kickbacks.
No training on your customer data, no black boxes you can't leave. You own the prompts, the assets and the accounts.
Attention, leads, bookings, citations, cost per result. If a system isn't earning, we change it or turn it off.
Co-founder Ryan McCann's own ventures run on this stack — automated listing feeds, property alerts, CRM follow-up and content systems — so we sell what we live with.
Using AI to produce and iterate advertising creative — headlines, copy, static and video variants — at a volume no studio could match by hand, then testing which earn attention and cutting the rest. Done inside a real brand system it lifts performance; done without one it produces very fast sameness. We only do the first kind.
GEO (generative engine optimization) is earning citations in AI answers — Google AI Overviews, ChatGPT, Perplexity — as well as rankings. It's built on the same foundations as good SEO (fast, well-structured pages, real expertise, authority) plus entity work: schema, consistent facts about who you are, structured FAQs and content that answers the questions people actually ask. You need both; we do both.
Low-effort, generic AI content can hurt both. Ours is drafted inside your brand voice, fact-checked and edited by a human, and published only when it says something worth citing. Search engines reward helpfulness and expertise, not the tool that typed the first draft.
No. Most engagements run on the tools you already pay for — your website, ad accounts, CRM, inbox — connected sensibly. If your data is messy we start there. If you have a tech team we work with them; if you don't, we don't need one.
Identify takes two to three weeks and produces a roadmap with numbers. First systems ship in weeks, not months. Advertising and automation show results in the first cycles; AI search visibility builds over months, like any authority work — we track citations from day one so you can see it move.
The Identify phase is a fixed-price project. Build is quoted as a project once the roadmap is agreed. Ongoing optimization — creative rotation, GEO, automation care — runs as a monthly retainer, or hourly in 30-minute increments for smaller asks. No percentage of ad spend, no vendor kickbacks.
You do. Prompts, brand rules, creative, content, the accounts and automations — everything is built in your name, documented, and handed over with training so it keeps working without us.
Yes. Toronto is our primary market with a second studio in Edmonton, and AI engagements are largely remote by nature. Discovery and reviews happen in person where possible and on video everywhere else.
Goes straight to Ryan McCann and Randall Thomas as one group text — no account, no form, no call-back queue. Pick a starting point, edit it, send.
Ryan McCann · 780 964 8445 · ryan@bemagnetic.ca / Randall Thomas · 780 707 6106 · randall@bemagnetic.ca
