Offer + audience
The thing worth raising a hand for — guide, valuation, audit, consultation, event — designed for one audience with one clear promise. Brand-true, not bait.
04
//Services
Qualified leads · Booked meetings · Paid + organic · 24/7 follow-up
Lead generation,
Toronto.
More meetings. More revenue. Less work. Magnetic builds the whole path — the offer, the page, the campaign, the qualification and the follow-up — so qualified, ICP-fit leads land in your calendar while your team does what it's best at: closing.
A lead is a person who raised a hand. Everything we build — the offer, the page, the ad, the reply at 9:14 pm — exists to earn that hand, qualify it, and get it into a booked conversation before it goes back down.
Why lead generation, not just traffic
Most agencies sell traffic and call it leads. We've sat on the other side of the table — co-founder Ryan McCann has spent years running real-estate sales and marketing where a lead that isn't followed up in minutes is a lead someone else closes — so we build for what happens after the click. For Niche Developments that meant targeted landing pages, floor plans, viewing requests and live sales chat feeding a funnel and a launch event: a $28-million sell-out. For Everyday People Financial it meant advertising, PPC and SEO and the funnel behind them, across Canada and Europe.
The system is the same whether you're a developer, a professional service, a B2B firm or a consumer brand: a sharp offer aimed at one audience, a page that makes the next step obvious, campaigns that buy or earn attention efficiently, follow-up that runs on time every time, and a clean hand-off to the people who close. Then weekly numbers — cost per lead, lead to appointment, appointment to sale — and the discipline to change what isn't earning.
A
//What a lead generation program includes
Toronto + EdmontonLanding pages + forms
Conversion-led pages built to the brand: one action, proof where doubt lives, fast, tracked, and (with AI) able to adapt to the ad someone arrived from.
Paid campaigns
Meta, Google, YouTube and LinkedIn — creative, targeting and budgets managed weekly. Generative advertising lets us test more variants faster without going off-brand.
Organic + AI search
Content, local and AI-search visibility (GEO) that keeps producing leads after the ad budget stops — the slow, compounding half of the system.
AI qualification + booking
Instant, on-brand replies that qualify against your ideal customer profile, answer the first questions and book the meeting — 24/7, by email, SMS or chat. Human where it matters; nobody waits until Monday.
CRM hand-off + reporting
Qualified leads land in your CRM tagged and scored, booked meetings hit your calendar, and you get one dashboard: cost per lead, per booked meeting, per sale.
B
//How a lead gen engagement runs
Four phasesIdentify
Phase 01
Who, what offer, what a lead is worth and what you can afford to pay for one. Existing funnel and data audited; targets set.
Build
Phase 02
Offer, pages, creative, tracking, sequences and CRM hand-off — built and tested end to end before a dollar of media runs.
Launch
Phase 03
Campaigns and AI follow-up go live in short cycles; the first weeks are for learning what earns attention and what books, then doubling down. Systems run 24/7 from day one.
Optimize
Phase 04
Weekly numbers, monthly review. Creative rotated, audiences refined, sequences tuned — and turned off the moment they stop earning.
C
//What we hold ourselves to
PrinciplesLeads, not clicks
01
We report the numbers that pay your bills: qualified leads, booked meetings, cost per sale. Impressions are context, not results.
Speed to lead
02
Follow-up in minutes, not days. If your team can't, the system does — until a person can.
Brand-true offers
03
No fake countdown timers, no bait. The offer is something you'd be proud to hand a client in person.
Own your assets
04
Ad accounts, pages, lists and CRM live in your name. If we part ways, everything keeps running.
Test, then scale
05
Small budgets prove the offer and the creative; scale follows evidence, not enthusiasm.
We run it ourselves
06
Ryan McCann's own real-estate ventures run on these systems — listing feeds, property alerts, automated follow-up — so we live with the results.
E
//FAQ
Good to knowA predictable flow of qualified, ICP-fit leads and booked meetings — plus the system that produced them: offer, pages, campaigns, AI follow-up and CRM hand-off, all in your name. You get a weekly numbers report and a monthly review; you spend your time closing.
We define it with you in the Identify phase — usually a real person who has given contact details for a specific offer and matches your audience. Qualification rules, scoring and what gets passed to sales are agreed up front, so nobody argues about the numbers later.
Whichever your buyers use: Meta, Google Search and YouTube, LinkedIn for B2B, plus organic and AI-search visibility for the compounding half. We test channels with small budgets first and scale the ones that earn.
Setup — offer, pages, creative, tracking, sequences — is quoted as a project. Ongoing management runs as a monthly retainer, with media spend billed directly to your accounts. No percentage-of-spend model, no markup on media.
Paid campaigns typically produce first leads within days of launch; the first four to six weeks are for learning and refining. Organic and AI-search lead flow builds over months. We set expectations with numbers in the Identify phase, not promises.
Both. We build the automated follow-up — instant replies, sequences, booking — and integrate with your CRM so your team takes over at the right moment. If you don't have a CRM, we'll set one up. Human follow-up stays with your team; we make sure it's fast.
Yes. Often we build the offer, pages and follow-up system while an existing team keeps running media, or vice versa. What matters is one owner of the numbers — we're happy for that to be us.
Yes — it's where a lot of our funnel discipline comes from, including the Kings Crossing sell-out for Niche Developments and the systems behind Ryan McCann's own ventures. The same approach works for developers, brokerages, professional services and B2B.
Yes. Toronto is our primary market with a second studio in Edmonton; lead generation programs run for clients across Canada and the US, with reviews in person where possible and on video everywhere else.
With a free 30-minute strategy call — no commitment. We look at your offer, your funnel and your numbers, tell you honestly what lead generation could look like for you, and quote the Identify phase if it makes sense to go further.